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Congleton High School > Curriculum Areas > Business Studies > ... > Y11 GCSE > Unit 2: Meeting Customer Needs

Important Notice

During the next two weeks (WB 28/02/11 and WB 07/03/11), Mr Davis will be on paternity leave. Your lessons are below. Work through the tasks thoroughly as they are all on topics you haven't covered yet - you should treat these lessons as any normal Business Studies lesson!

Lesson 1 - The Product Mix & R&D

Lesson 2 - Stock Control

Lesson 3 - Quality

Lesson 4 - Productivity

Lesson 5 - Consumer Protection

This unit focuses on how to meet customer needs and wants and therefore achieve repeat purchases. 

Links to revision notes and activities for each topic will appear after you have covered the topic in class.


Topic What you need to learn Links

Design and R&D

  • Using Design as a method of differentiation

  • The Design Mix
  • Importance of scientific research to aid development

Managing stock and quality

  • Interpretation of bar gate stock graphs

  • Problems of stock control
  • Just In Time
  • Quality control vs Quality culture

Cost effective operations

  • Developing competitive pricing

  • Productivity
  • Managing costs

Effective customer service

  • Understanding customer expectations

  • Link between customer service and repeat purchase

Consumer protection legislation

  • Trades Description Act

  • Sale of Goods Act


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